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The Toyota Tacoma has been America's top-selling midsize pickup for years—and for good reason. A segment mainstay, the Tacoma has developed a reputation for peerless longevity and confident capability on and off the road. It also offers impressive versatility suited to many needs and lifestyles, whether you're seeking a reliable work truck for your Lawrenceville business or an adventure-ready trail explorer near Alpharetta. Atlanta Toyota has an extensive selection of 2023 Tacoma models in our inventory. And when you take advantage of our monthly Toyota specials, a new Tacoma...

As a long-standing mainstay of the car industry, Toyota embraces its responsibility to help facilitate a greener automotive future. Toyota's sustainability aspirations are ambitious, as the automaker strives to field 70 electrified models on its global roster by 2025. The company is well on its way with offerings like the hybrid i-FORCE MAX powertrain, plug-in hybrid "Prime" models, and bZ4X fully electric crossover. And last week, Toyota revealed the next steps in its plans for the US market.

Expanding on the company's commitment to electrification and manufacturing where it sells,

The Toyota Tacoma has been the best-selling midsize pickup in America for years—and it isn't even close. A renowned adventure-ready character and reputation for peerless reliability and longevity have earned the Tacoma a dedicated fanbase. And later this year, the venerable workhorse and trail tackler will enter its long-awaited fourth generation with enhanced features, bolder styling, and higher-than-ever performance from an all-new hybrid powertrain. This list of improvements is extensive, but here's a quick look at a few of our favorites.

• All-New i-FORCE MAX: Following the...

The Toyota Tacoma has been America's top-selling midsize truck for years—and by a wide margin. Robust capability, adventure-ready character, and a peerless reputation for reliability and longevity have garnered the Tacoma a loyal fanbase. However, with its last complete redesign occurring in 2016, the venerable terrain tackler is due for an update. Fortunately, a fourth-generation Tacoma is right around the corner, following in the footsteps of its larger Tundra sibling.

Toyota is preparing to unveil the 2024 Tacoma at the end of next week, May 19, 2023, with a release date expected

The Toyota Corolla received a midcycle refresh for 2023, with sharper styling, upgraded features, and more standard performance. However, something was missing from the 2023 Corolla lineup. After a year hiatus, Toyota's top-selling compact car is rediscovering its dark side with the return of the Nightshade package for the 2024 model year. The sable-themed special edition is based on the SE trim and will be available in sedan, hatchback, and, for the first time, hybrid body styles.

The Nightshade adds an edgier aesthetic to the Corolla's...

The Toyota RAV4 epitomizes the compact crossover class. It delivers comfortable and roomy accommodations, a configurable cargo area, and responsive performance in a city-friendly package. It also offers great features at an accessible price point, including standard Toyota Safety Sense driver aids. It's a great pick for Atlanta-area shoppers who want a versatile daily driver that doesn't take up too much space. And you can find an extensive and diverse RAV4 selection at Atlanta Toyota in Duluth. Here's a quick overview of this quintessential compact crossover.

Capable and Efficient

The Toyota Corolla's renowned reputation for reliability, efficiency, practicality, and value has earned it the title of the world's best-selling vehicle. Building on the proven foundation, the Corolla Cross expanded the Corolla nameplate into new territory, giving drivers a compact crossover with versatile utility and carlike drivability. This summer, Toyota is improving on the formula once again by introducing an all-new battery-assisted variant with higher performance and strong efficiency.

The 2023 Corolla Cross Hybrid features the new "Fifth Generation Toyota Hybrid...

For many car buyers, efficiency has always been a top priority when searching for their next daily driver. Now, due to fluctuating fuel costs and the growing prevalence of battery-powered vehicles, more shoppers than ever are seeking increased mpg and decreased tailpipe emissions. For drivers who may not be ready to go fully electric, hybrid vehicles represent a compelling middle ground, offering reduced operating costs without compromising range. Toyota produces a wide range of stylish, engaging, and nicely equipped battery-assisted vehicles, including plug-in hybrids with...

Before we get started, it's important to note that advanced safety features are not a substitute for attentive driving. Staying alert behind the wheel is always the best way to mitigate accidents. However, it's always nice to have some assistance. Safety is at the core of Toyota's values, which is why every new Toyota comes standard with Toyota Safety Sense—a suite of driver aids that leverage cutting-edge sensor and camera technology to help drivers better detect and respond to hazards.

What Does Toyota Safety Sense Include

Toyota Safety Sense includes a variety of technologies...

The Toyota RAV4 is a quintessential compact crossover, offering spacious comfort, appealing features, and abundant versatility in a conveniently sized package. These attributes are magnified in the RAV4 Prime, a plug-in hybrid variant with potent performance, excellent efficiency, and more electric-only range than just about any PHEV in its class. It's a compelling option for Atlanta drivers who are interested in the EV lifestyle but don't want to depend 100% on battery power.

Energetic Yet Efficient

A compact crossover might not be the first vehicle type to come to mind when...