For many car buyers, efficiency has always been a top priority when searching for their next daily driver. Now, due to fluctuating fuel costs and the growing prevalence of battery-powered vehicles, more shoppers than ever are seeking increased mpg and decreased tailpipe emissions. For drivers who may not be ready to go fully electric, hybrid vehicles represent a compelling middle ground, offering reduced operating costs without compromising range. Toyota produces a wide range of stylish, engaging, and nicely equipped battery-assisted vehicles, including plug-in hybrids with...

Before we get started, it's important to note that advanced safety features are not a substitute for attentive driving. Staying alert behind the wheel is always the best way to mitigate accidents. However, it's always nice to have some assistance. Safety is at the core of Toyota's values, which is why every new Toyota comes standard with Toyota Safety Sense—a suite of driver aids that leverage cutting-edge sensor and camera technology to help drivers better detect and respond to hazards.

What Does Toyota Safety Sense Include

Toyota Safety Sense includes a variety of technologies...

The Toyota RAV4 is a quintessential compact crossover, offering spacious comfort, appealing features, and abundant versatility in a conveniently sized package. These attributes are magnified in the RAV4 Prime, a plug-in hybrid variant with potent performance, excellent efficiency, and more electric-only range than just about any PHEV in its class. It's a compelling option for Atlanta drivers who are interested in the EV lifestyle but don't want to depend 100% on battery power.

Energetic Yet Efficient

A compact crossover might not be the first vehicle type to come to mind when...

Toyota vehicles are well-known for being among the most well-rounded options in their respective segments. They offer comfortable and well-equipped accommodations, excellent practicality, satisfying drivability, and cutting-edge safety. But perhaps the most renowned attribute that makes Toyota models so popular is their peerless reputation for longevity and reliability. When you purchase a Toyota, you know you're getting a meticulously crafted vehicle designed for the long haul. And the automaker has numerous accolades to show for it.

Toyota's latest recognition...

Find a diverse selection of new Toyota hybrid models for sale or lease at Atlanta Toyota.

Once occupying a minute portion of the automotive industry, hybrid vehicles are thriving as drivers seek to improve the efficiency of their daily commutes. That's great for Atlanta shoppers looking to reduce their environmental impact and spend less at the pump. While EVs are undeniably the future of automobility, fully electric vehicles aren't practical yet for many drivers due to current EV pricing and limited charging infrastructure. In the meantime, hybrid vehicles provide an appealing...

While we're proud to be a premier destination for Toyota's latest offerings here at Atlanta Toyota, we also appreciate that you don't need to buy something brand-new to enjoy a satisfying driving experience. When you shop our Toyota Certified used inventory, you can access a like-new experience at a more accessible value.

It stands to reason that the best used cars come from the best new cars, and Toyota is a prime example. In addition to offering superb practicality, efficiency, comfort, and drivability, Toyota vehicles boast a peerless reputation for reliability and longevity...

Building on an extensive history spanning more than eight decades, Toyota has positioned itself as a leader in automotive safety. High-strength materials, sophisticated chassis design, and an array of airbags provide protection in the event of a collision. However, Toyota Safety Sense (TSS) driver aids aim to help drivers avoid accidents before they occur.

Until full self-driving becomes commonplace, there's no substitute for remaining alert behind the wheel. Still, there's peace of mind in knowing you have some backup. And since your family's safety is never optional, every new...

The Toyota Prius is a veritable icon in the automotive industry. It sparked a revolution in 1997 as the first mass-produced vehicle with a full-hybrid powertrain. In 2012, Toyota expanded the Prius line with the Prius Prime, a plug-in model with impressive fuel economy and range, advanced tech, and, importantly, electric-only driving capability. Ten years later, the Prius Prime remains an excellent pick for drivers seeking versatility, efficiency, and a way to experience EV ownership without a full commitment to battery power.

At the 2022 Los Angeles Auto Show, Toyota...

Inspired by the prodigious redwood trees of coastal California, the 2023 Toyota Sequoia lives up to its namesake, making a powerful first impression with its muscular sculpting, broad-shouldered stance, and assertive front fascia. That impression is confirmed once behind the wheel, where you'll discover a capacious and inviting interior with rugged yet refined styling, high-quality materials, and premium amenities.

The previous Sequoia was among the longest-running single-generation nameplates in the industry at 14 years. But for 2023, after sweeping updates to the rest of...

Toyota is developing a new grade of trucks purpose-built to handle the rigors of overlanding. The company broke the news with the reveal of its Trailhunter Concept at the 2022 Specialty Equipment Market Association Show (SEMA). Built for adventure enthusiasts who love off-the-grid expeditions, Trailhunter reinforces Toyota's commitment to the overlanding community. The announcement comes as welcome news after the automaker ceased production of the Land Cruiser, a legend in the world of off-roading and the preferred vehicle of many overlanders.

"Trailhunter trucks will...