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Are you in the market for a new car? Now is the perfect time to buy during the Toyotathon Year-End Event at Atlanta Toyota. This annual sale features amazing discounts, financing options, and incentives on the latest Toyota models. Toyotathon typically runs from late October through January 2nd, giving you plenty of time to find your ideal vehicle. Here in Duluth, GA, we have an extensive selection of new Toyotas to choose from.

Toyota is gearing up to make waves in the automotive industry with its 2027 lineup. Significant updates and new models are on the horizon. With a strong focus on electrification and enhanced features across popular lines like the Camry, RAV4, and Tacoma.

Atlanta Toyota is excited to introduce the redesigned 2026 Toyota Highlander. This updated midsize SUV features a bold new look with improved style and functionality. The 2026 Highlander now comes standard with all-wheel drive on every model for enhanced capability in all weather conditions.

Toyota is committed to a zero-emission future. That's why Toyota is launching an innovative brand called Beyond Zero, focused on electrified, eco-friendly vehicles. Beyond Zero aims to help Toyota reach carbon neutrality and offer customers cutting-edge electric and hybrid options

The 2026 Toyota Tundra i-Force Max takes this iconic pickup truck to the next level with an advanced hybrid powertrain. Its twin-turbo V6 engine and electric motor deliver an impressive 437 horsepower and 583 lb.-ft of torque. 

In August, the Toyota RAV4 was awarded the prestigious title of 2026 Green Car of the Year. 

The 2026 Toyota Camry has finally arrived, as Toyota’s newest iteration is turning heads with its striking redesign and robust technology. The Camry is beloved by many, and it continues to impress. So, let’s take a closer look at what makes it so exceptional.

The Toyota Prius is a trailblazing hybrid vehicle. The newest 2026 model is sure to impress with its reliability, powerful engines, and robust tech. 

Even for the safest of drivers, accidents can happen. When an accident does occur, turn to the United Collision Center. Our highly trained technicians are committed to restoring your vehicle to a like-new condition while providing top-notch customer service.

When it comes to vehicle repairs, there are those who prefer to do their own maintenance.