Building on an extensive history spanning more than eight decades, Toyota has positioned itself as a leader in automotive safety. High-strength materials, sophisticated chassis design, and an array of airbags provide protection in the event of a collision. However, Toyota Safety Sense (TSS) driver aids aim to help drivers avoid accidents before they occur.

Until full self-driving becomes commonplace, there's no substitute for remaining alert behind the wheel. Still, there's peace of mind in knowing you have some backup. And since your family's safety is never optional, every new...

The Toyota Prius is a veritable icon in the automotive industry. It sparked a revolution in 1997 as the first mass-produced vehicle with a full-hybrid powertrain. In 2012, Toyota expanded the Prius line with the Prius Prime, a plug-in model with impressive fuel economy and range, advanced tech, and, importantly, electric-only driving capability. Ten years later, the Prius Prime remains an excellent pick for drivers seeking versatility, efficiency, and a way to experience EV ownership without a full commitment to battery power.

At the 2022 Los Angeles Auto Show, Toyota...

Inspired by the prodigious redwood trees of coastal California, the 2023 Toyota Sequoia lives up to its namesake, making a powerful first impression with its muscular sculpting, broad-shouldered stance, and assertive front fascia. That impression is confirmed once behind the wheel, where you'll discover a capacious and inviting interior with rugged yet refined styling, high-quality materials, and premium amenities.

The previous Sequoia was among the longest-running single-generation nameplates in the industry at 14 years. But for 2023, after sweeping updates to the rest of...

Toyota is developing a new grade of trucks purpose-built to handle the rigors of overlanding. The company broke the news with the reveal of its Trailhunter Concept at the 2022 Specialty Equipment Market Association Show (SEMA). Built for adventure enthusiasts who love off-the-grid expeditions, Trailhunter reinforces Toyota's commitment to the overlanding community. The announcement comes as welcome news after the automaker ceased production of the Land Cruiser, a legend in the world of off-roading and the preferred vehicle of many overlanders.

"Trailhunter trucks will...

The Toyota Corolla is well-known for its reliability, efficiency, and practicality—especially in its hatchback variant. It's also aggressively stylish. And for the 2023 model year, Toyota is giving its top-selling compact a performance upgrade worthy of the car's sporty aesthetic with the all-new GR Corolla. We first told you of the high-performance hatch in May 2022. And now, Toyota has finally provided more details, including trim level configurations, MRSPs, and expected arrival dates. Here's a quick look at a few of the highlights Atlanta driving enthusiasts can look forward to.

After a 14-year second generation, Toyota's largest SUV finally received a complete redesign for the 2023 model year. The refresh also brings the full-hybrid, full-size 2023 Toyota Sequoia to a new home, planting roots in San Antonio at Toyota Motor Manufacturing, Texas, where Toyota announced a $391 million investment in 2019.

"The third-generation Sequoia marks a new era of electrified vehicles that will help move us closer to carbon neutrality while delivering on and exceeding customer expectations for this iconic SUV," said Toyota Texas president Kevin Voelkel. "Our team...

Buying used doesn't have to mean settling for less. But if you want a great used car, it makes sense to pick from a brand that manufactures great new cars. And with a renowned reputation for reliability, efficiency, and practicality, Toyota certainly fits that description. A pre-owned Toyota is a great way to ensure your next used vehicle is dependable for the long haul. And with Toyota Certified Used, you can enjoy many new-car features at a more accessible price point.

What Are Toyota Certified Used Vehicles?

Toyota Certified vehicles are pre-owned later-year models with...

The thrilling GR Supra has been a major success for Toyota ever since it revived the Supra nameplate for the 2020 model year. Now, the fifth-generation Supra is evolving once again for 2023, adding new equipment sure to be appreciated by enthusiasts who prefer to row their own gears—an available six-speed intelligent Manual Transmission.

The GR Supra already delivers a superb mix of power, engagement, and style, especially when equipped with the turbocharged 3.0-liter inline six-cylinder (382 hp, 368 lb-ft). The addition of a manual transmission option on 3.0 models offers a new...

When Victor Sheppard purchased a brand-new 2007 Toyota Tundra, he told the dealership he was going to put a million miles on the odometer. He never got there, but only because the odometer topped out at six digits. After hitting 999,999 miles, Sheppard resorted to using the trip counter to track his mileage, eventually reaching 1,020,130 miles after just nine years.

The truck was in remarkably good shape for a vehicle that had covered the distance of two round trips to the moon. So much so that Toyota sent chief Tundra engineer Mike Sweers to see what…

The Toyota Tacoma has been the runaway best-selling midsize pickup in America for years, more than doubling sales of the second-place class competitor. And it's easy to see why. Toyota's long-running segment mainstay is renowned for its reliability, longevity, and robust capability both on and off the asphalt. It's also nicely equipped across its time lineup, offering a full suite of standard Toyota Safety Sense driver-assist technologies. Whether you need a durable work truck for your small Atlanta business or a rambunctious trail-tackler for weekend adventures, Tacoma is...