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For many car buyers, efficiency has always been a top priority when searching for their next daily driver. Now, due to fluctuating fuel costs and the growing prevalence of battery-powered vehicles, more shoppers than ever are seeking increased mpg and decreased tailpipe emissions. For drivers who may not be ready to go fully electric, hybrid vehicles represent a compelling middle ground, offering reduced operating costs without compromising range. Toyota produces a wide range of stylish, engaging, and nicely equipped battery-assisted vehicles, including plug-in hybrids with...

The Toyota RAV4 is a quintessential compact crossover, offering spacious comfort, appealing features, and abundant versatility in a conveniently sized package. These attributes are magnified in the RAV4 Prime, a plug-in hybrid variant with potent performance, excellent efficiency, and more electric-only range than just about any PHEV in its class. It's a compelling option for Atlanta drivers who are interested in the EV lifestyle but don't want to depend 100% on battery power.

Energetic Yet Efficient

A compact crossover might not be the first vehicle type to come to mind when...

Find a diverse selection of new Toyota hybrid models for sale or lease at Atlanta Toyota.

Once occupying a minute portion of the automotive industry, hybrid vehicles are thriving as drivers seek to improve the efficiency of their daily commutes. That's great for Atlanta shoppers looking to reduce their environmental impact and spend less at the pump. While EVs are undeniably the future of automobility, fully electric vehicles aren't practical yet for many drivers due to current EV pricing and limited charging infrastructure. In the meantime, hybrid vehicles provide an appealing...

The Toyota Prius is a veritable icon in the automotive industry. It sparked a revolution in 1997 as the first mass-produced vehicle with a full-hybrid powertrain. In 2012, Toyota expanded the Prius line with the Prius Prime, a plug-in model with impressive fuel economy and range, advanced tech, and, importantly, electric-only driving capability. Ten years later, the Prius Prime remains an excellent pick for drivers seeking versatility, efficiency, and a way to experience EV ownership without a full commitment to battery power.

At the 2022 Los Angeles Auto Show, Toyota...

While some car buyers have always listed fuel economy as their top priority, rising gas prices and the increasing prevalence of battery-powered/assisted vehicles have caused more shoppers than ever to seek a more efficient and eco-friendly solution to their daily commute. If you're not quite ready to take the plunge into the world of full-electric automobility, a hybrid may offer an appealing middle ground. Hybrids offer significantly increased efficiency and lower fueling costs and don't require being plugged in to function. Toyota offers a wide range of stylish, engaging, and...

Toyota has set an ambitious goal of fielding a roster of around 70 electrified models in its global portfolio by 2025. The automaker's impressive, electrified lineup is already well on its way, with popular nameplates like the Tundra i-FORCE MAX, plug-in hybrid "Prime" models, and the all-new bZ4X electric crossover. This past weekend, Toyota exhibited its current lineup of battery-powered and battery-assisted models at the 2022 Electrify Expo stop in Long Beach, California, June 3-5. Here's a quick look at what Toyota had on display.

• bZ4X: The first of seven global models in Toyota's

The Toyota RAV4 Prime is an impressive entry in the compact crossover class and makes a strong case as the segment's most well-rounded model. In addition to excellent comfort, versatility, and tech features, it's the second-quickest model in Toyota's lineup, behind only the six-cylinder GR Supra. But perhaps the RAV4 Prime's biggest selling point is its outstanding efficiency. Here's a quick breakdown.

The 2022 RAV4 Prime gets its motivation from a 2.5-liter plug-in hybrid powertrain making an impressive 302 total horsepower. (In Car and Driver's testing, the RAV4 Prime raced from...